August 27, 2020

MaGIC & Lazada Team Up to Encourage Malaysians to #BUYFORIMPACT

CYBERJAYA, Malaysia – August 27, 2020: Malaysian Global Innovation & Creativity Centre (MaGIC) and Lazada Malaysia are giving Malaysian social enterprises (SE) a much-needed boost in a partnership that would see Malaysia’s leading eCommerce platform begin onboarding and promoting products and services of SEs registered with MaGIC. 

The partnership is a part of MaGIC’s #buyforimpact campaign, which aims to promote a socially-conscious buying behaviour among the general public, while also encouraging more Malaysians to establish deeper connections with the social innovation ecosystem. 

This new alliance will see MaGIC curate a list of over 10 social enterprises with products driving real change in their communities, including Komuniti Tukang Jahit, SevenTeaOne, Shop Includes by Dialogue in the Dark, Fuze Ecoteer, APE Shop, Silent Teddies, Foodbike, Chocolate Concierge, Masala Wheels, MYReader and Dreamr. Lazada will subsidise their online startup cost, which includes the creation of store and product listings, free shipping and delivery services, training and workshops, as well as promoting their products and services via customized campaigns, and access to Lazada’s digital marketing and advertising solutions. This will allow these local SEs to quickly sell online and diversify their revenue streams. 

MaGIC Chief Executive Officer, Dzuleira Abu Bakar, says the business disruptions brought about by the COVID-19 pandemic has increased the urgency and timeliness of the campaign, “SEs are the very companies set up to drive positive change in our communities, so it’s important that we band together to accelerate their growths during this period of uncertainty. Since our inception, MaGIC has always been committed to support companies that innovate for the greater social good. Having Lazada Malaysia along for the ride is a true testament that more and more entities from the private sector are starting to recognise their crucial roles in encouraging and inspiring social innovation.” 

“Social entrepreneurs are battling at the forefront of this pandemic to serve the most vulnerable populations using their ingenuity to confront the social problems on the ground. These ‘Impact entrepreneurs’ are responding to this by reinventing new ways of doing business with a social purpose. Lazada is committed to helping them bounce back and thrive in this new recovery phase. We look forward to supporting and playing our part in their mission, at a time when they are needed more than ever.” said Leo Chow, Chief Executive Officer of Lazada Malaysia.

Since early August 2020, Malaysians have been able to purchase products made by social enterprises on Lazada. The range of products include items such as up-cycled denim (SURI) and layered cakes (Ibupreneur), both which were made by B40 communities, heirloom rice by Langit, edible container gardening by Eats, Shoots and Roots, arts and crafts produced by marginalised communities (Krayon Asia) and many more. Ultimately, the partnership focuses on driving a new form of awareness in socially-conscious consumerism and shining a spotlight on the top social innovators making a change in our communities. 


Buying for Impact to Bring About Positive Social Change

Throughout the month of September, #buyforimpact will run weekly features of on-ground and online activities, virtual SE related content, sharing sessions and product showcases by a line-up of SEs championing various causes. Additionally, the campaign will run Demo Days for aspiring SEs to showcase their businesses to funding agencies and potential investors. 

Each week in September will represent an exciting theme: 

  • 12-17 September - Buy for Environment week, featuring SEs that are selling products and services that are driving positive change for the environment
  • 19-24 September - Buy for Arts & Heritage week, featuring SEs driving awareness and preserving the local arts & heritage scene
  • 25-30 September - Buy for Empowerment week, featuring SEs with products and services that empower local talent from underserved communities

For more details about MaGIC’s #buyforimpact campaign and for a detailed list of the on-ground and online activities happening in September, be sure to visit mymagic.my/


About Malaysian Global Innovation & Creativity Centre (MaGIC)

MaGIC discovers and empowers technology startups and social innovators through creativity, innovation and technology adoption, and develops a vibrant and sustainable entrepreneurship ecosystem in Malaysia. Since its inception in 2014, MaGIC has provided its community of start-ups, investors and ecosystem players with capacity building programmes, market & funding opportunities and regulatory assistance that impacted more than 100,000 aspiring and seasoned entrepreneurs with an overall value creation of RM1.9 billion.

As an agency under the Ministry of Science, Technology and Innovation (MOSTI), MaGIC facilitates, navigates and enables the ecosystem with the mission of strengthening Malaysia’s position as an emerging innovation nation. For more information on MaGIC, please visit mymagic.my/en/ 


For more information, please contact:

Fazlyn Kamal, fazlyn@mymagic.my (+6012-3033646)

Syafieqa Satria, syafieqa@mymagic.my (+6017-395 1088)