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Disciplined Entrepreneurship (DE) Toolbox

The course is based on the Disciplined Entrepreneurship framework created by Bill Aulet, the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of Practice at MIT Sloan Management School. This 24-step framework will help you translate your technology or idea into innovative new products and is designed for first-time and repeat entrepreneurs and their teams so they can build great ventures.
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These virtual bootcamps are designed based on the government initiatives that coincide with addressing global issues. The speakers and case studies will be picked and crafted according to the chosen bootcamps. This includes specific industry players, as their content compliments the bootcamp initiatives and adds more value to the participants. Participants will be working with facilitators, coaches and subject-matter experts using our tried-and-tested systematic framework in building a product development plan for a Minimum Viable Product (MVP).

Learning Modules

Module 01
Segment your market
Module 02
Quantify the value proposition
Module 03
Define your core
Module 04
Map the process to acquire a paying customer
Module 05
Define your business model and pricing strategy
Module 05
Test key assumptions, develop a product plan, and more

Who Is This For

Seasoned Entrepreneurs

Learning Modules

About Bill Aulet

A serial entrepreneur, award-winning educator and author, Bill Aulet is changing the way entrepreneurship is understood, taught and practiced around the world.

About Marius Ursache

Serial entrepreneur, designer, former doctor. Worked in healthcare, design, marketing, fintech, innovation consulting and Artificial Intelligence. Teaching fellow and mentor at MIT, Singularity University and startup programmes worldwide. CEO & Founder of Eternime, Disciplined Entrepreneurship Toolbox and Metabeta.

Bootcamp Alumni

More Information

Can I join the bootcamps without proposing an idea?

In order for us to assess and choose the joining teams, you have to submit your initial idea

Do I need to have a business model ready before the camp?

Not necessarily, as we will have module to guide you to build business model 

Where is the bootcamp held?

MaGIC Cyberjaya, Malaysia  unless it is stated elsewhere

Is food and accommodation provided?

Yes, food and accommodation will be provided for the period of the bootcamp.

Are my travel costs covered?

Costs for this will not be reimbursed.

What is the dress code and what clothes should I bring with me?

Please bring comfortable clothing for the bootcamp days. This means casual clothes are okay, but please do dress respectfully with others.

What are the ideal team size and team roles?

2 person in a team, Founder and Co-Founder/Tech expert

Why do I need to register my startups?

This is part of our effort to provide continuous support to grow startups under our program according to our learning path. The bootcamp is a funnel towards bigger programs such as Accelerator and PUSH.

If you are not registered yet, you can do it once you are selected upon the bootcamp commencement. If your company is registered, you will be able to use the benefits such as legal services, cloud services etc from our partners.

Where can I see all the other participants of the bootcamp?

You will meet them and connect with them on the first day

What is the pre-work that I need to do before attending the bootcamp?

We will include the pre-work together with the onboarding deck which will be sent to the participants a week prior to bootcamp commencement.

What is the daily schedule like?

Each day starts around 8:30 am and ends around 6 pm. There will be some exceptions – the daily schedule will be shared before the start of the bootcamp. Please bear in mind that team exercises and preparation is needed before each day. There will be time between 6:30 pm and 10 pm to do this.

Who are the speakers, coaches, and mentors available to me?

Our coaches and mentors are industry experts, and some of them are international. Speakers are with deep expertise in their particular subject and/or successful entrepreneurs sharing their experiences. The list of coaches, mentors, and speakers will be updated in our onboarding deck to the participants

Can I join multiple or observe other bootcamp programmes?

It is discourage for you to apply for various bootcamp programmes simultaneously as we would like to give other startups/enterprises a fair chance to be part of the programme as well .

What are you looking for in an application?

We are looking for a strong desire to learn innovation and entrepreneurship. This can be evidenced in several ways – by proposing a problem statement or an idea you want to work on, by coming together as a team of individuals with complementary skills in business, marketing, and design, and by submitting a video telling us what you want to get out of this bootcamp.

I am not a Malaysian citizen. Can I still apply?

You can, as long as you have a valid work permit or student pass with at least 6 months still remaining on the permit. We do not support visa applications for foreigners.

How old do I need to be to attend the bootcamp?

You need to be at least 18 years old before the bootcamp begins.

What should I talk about in my application video?

You should explain about your idea, current stage of your startups and team strength .

Innovation & Entrepreneurship Bootcamp
What is the key content of this particular bootcamp  programme?

Topics that will be conducted in this particular bootcamp programme includes Initial Market, Value Creation, Competitive Advantages, Customer Acquisition, Product Unit Economics, Sales, Overall Economics and Design & Build MVP.
*Subjected to changes at any given time by MaGIC’s administration.

I am a university researcher interested in joining the programme, is it possible for me to join?

Yes, you are able to apply for the programme. However, it is highly encouraged for you to register as an entity and have at least a team of two to acquire the Benefits Package.

Social Entrepreneurship
I'm part of an NGO and I’m trying to make our NGO self-sustaining. Is this bootcamp able to help us?

Yes, it is highly encouraged for you to apply. If chosen,you will be funneled to bigger programmes by MaGIC such as PUSH and possibly acquire the Social Enterprise Accreditation (SE.A) certification, legitimising your organisation to grow further.

Is there any specific criteria on what kind of social cause that the startup/entreprise have to address to join this programme?

No, there is no specific criteria on types of social causes represented. Any social entrepreneurs are welcomed to apply for this programme.

Deep tech
What is Deep tech?

Deep tech is that set of cutting-edge and disruptive technologies based on scientific discoveries, engineering, mathematics, physics and medicine.

Industries that are applying the use of Deep Tech include life science, computing, food and agri tech, aerospace, energy and clean-tech, industrial technologies, telecom, new materials, etc..

What are the key areas of Deeptech is this programme focusing on ?

Key areas in deep tech that this bootcamp is focusing on are Artificial Intelligence, Edge Computing, Quantum, Advanced materials, biotechnology, Blockhain, etc.
*Subjected to changes at any given time by MaGIC’s administration.

Will I receive any documents following programme completion?

Yes, you will receive an online certificate .*Subjected to changes at any given time by MaGIC’s administration.

Are there any prizes?

There are no prizes as this is a guided learning to get you to launch your product/services.

Is my idea guaranteed an investment?

No, it is entirely depending on you as we will only guide you.

What support is available post-completion?

We will have post bootcamp workshops such as IP Commercialization, Product Development, Early Investment, Legal 101, Operation Excellence and others which will be notified accordingly.

We will also select the best bootcamp startups to be part of Bootcamp Demo Day. We will inform the startups to submit pitch deck for selection purposes. This will be updated accordingly as well.

What is the Disciplined Entrepreneurship Toolbox?

Disciplined Entrepreneurship Toolbox (DE Toolbox) is a set of 24-processes that could help bootcamp participants to build a healthy and successful startup.

Is the Disciplined Entrepreneurship Toolbox available to me forever?

Disciplined Entrepreneurship Toolbox(DE Toolbox) is only available for a limited time.
If you wish to continue use of DE Toolbox, you are required to purchase a license.