From adventure junkie to travel entrepreneur

January 15, 2018

Ken Lau turned his passion into a business when he founded Adventoro, tapping on his dual role as adventure enthusiast and entrepreneur to solve the pain points of fellow travellers.After checking eight of Malaysia's 10 water rafting spots off his list and summiting Mt Kinabalu, Lau would in 2015 find his next big adventure in launching his own company, Adventoro Travel Technologies.He then developed Adventoro, which went live in April 2017 as a portal for soft and hard adventure activities in Malaysia. To date, the portal lists over 500 activities, with the number continuing to grow as Lau teams up with more inbound agents and tour operators.Much of the thought that went into the portal is based on Lau's past experiences booking tours and activities online. He said: "I like doing detailed research online as I plan my itinerary. It took me six months of research when I was planning my itinerary to New York!