Food startup Amazin' Graze to expand reach

June 13, 2018

KUALA LUMPUR, June 14 - Homegrown food startup Amazin' Graze aims to expand its reach to Asian markets such as Indonesia and the Philippines as well as the United Kingdom and the United States by year-end to cater to the demand for affordable snacks.The company currently has a presence in the domestic market as well as in Singapore, Hong Kong and Dubai, offering artisanal handcrafted healthy snacks that are 100 per cent natural such as granola, nut mix and nut butter."By year-end, we will have a lot of international certifications including the HACCP (Hazard Analysis and Critical Control Points). Once we get the certifications, we will be able to enter Indonesia and the Philippines by Christmas this year," founder Amy Zheng told Bernama.She explained that the company aims to be an international food business producing healthy snacks with a target market of working adults between 25 and late 30s as well as young mothers.