WHEN Rubeni Ponnurangam started her hair oil business in 2016, it did not cross her mind that it would bloom into an international favourite.Rubeni, 35, had been jobless for two months after quitting her high-paying job before she decided to venture into a home-based massage and spa business, offered mostly through referrals.Her business improved significantly when she advertised her products and services in the Caring Moms Facebook group."Within two weeks, I was fully booked for three months. I even had to cancel further bookings. Then, I decided to focus on my homemade product, Nariel Hair Oil," Rubeni said."The response was so overwhelming that the hair oil was sold out immediately after I advertised it on the group."Members of the group helped deliver bottles of Rubeni's hair oil from Johor to Penang, while she focused on preparing the mixture, made of organic coconut oil, fenugreek seed and curry leaves.Thanks to the Caring Moms community, the hair oil has travelled to Australia, the Philippines, Cambodia, Myanmar, Maldives, Germany and Dubai, which otherwise would not have been possible if Rubeni had done it on her own.