Blue Ocean Shift: how these market-creation tips and tools can power new innovations

April 5, 2018

Is disruption and competition the only way for innovators to survive? This book offers useful tools for entrepreneurs to envision and open up new market possibilities.Startups, large companies and even government agencies can open up brand new avenues for innovation if equipped with the right mindsets and tools. The book Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth provides useful roadmaps and case studies for innovators.W.Chan Kim and Rene Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. Their earlier bestseller is Blue Ocean Strategy.