Senior Marketing & Communications Coordinator – Marketing & Community Department

Cyberjaya

Marketing

Service Level Agreement (SLA)

Solution Seeker

Assist in the planning, development, coordination and execution relating to marketing and communications with immediate priority on the National Technology & Innovation Sandbox (NTIS) initiative; and MaGIC corporate and vertical initiatives for the following key areas:


•Marketing Account Management for NTIS
•Digital and Social Media Marketing Strategy and Campaign

- For NTIS and MaGIC to increase brand awareness, grow followers and retention, and drive appropriate actions to achieve corporate and initiatives outcomes
- Digital and social media content calendar to ensure all contents are promoted to the right audience and delivered on time

• Digital and Social Media day-to-day management 
• Creative and design direction 

- For NTIS and MaGIC digital and social media content and print 

• Collateral development and production 
• Media buys across the platform
• Event coordination
• Monthly and final reports for NTIS and its campaigns

Solution Seeker
Solution Seeker

Job Requirements

• Bachelor';s Degree in either of the following fields: Business Administration, Marketing, Management, Communications or other relevant qualifications.
• Prior experience with social media and ecosystem engagement would be an added advantage

• A minimum of 6 years experience in this field
• Fluency in spoken and written English and Bahasa Malaysia
• Ability to multitask
• Analytics skills
• Social Media Skills/tools
• Proficiency in creative software is added advantage
• Presentation and communication skills
• Highly Organised 
• Basic Microsoft Office or Google Drive skills
• Proficient understanding of content writing skills
• Familiarity with web analytics platforms and WordPress skills
• Basic knowledge of the startup ecosystem would be an added advantage
• Basic knowledge in Adobe Creative Cloud would be an added advantage
• Basic knowledge in any video editing software would be an added advantage

Solution Seeker
Solution Seeker

Responsibilities

• Assist in the development, management and updating of NTIS and MaGIC digital and social media assets. 
• Assist in the management and optimisation of SEO efforts.
• Create NTIS and MaGIC collateral (physical and digital) that deliver value to end-users.
• Coordinate advertising placements and campaigns across media platforms.
• Propose and review NTIS and MaGIC advertising materials for quality and effectiveness purposes.
• Create and deliver content through physical/digital/social media channels and increase end- user engagement and traction/ conversion.
• Develop key performance metrics and milestones to measure the success of NTIS and MaGIC marketing initiatives, activities and campaigns.
• Coordinate communications between NTIS and MarCo teams to ensure constant information-sharing relating to NTIS initiatives leading to a unified messaging between corporate and vertical initiative.
• Assist in the development and execution of NTIS and MaGIC marketing + campaign strategy that maximises mindshare and market share within the available budget.
• Oversee NTIS digital and social media assets and content marketing.
• Assist in event management of NTIS
• Assist in the development and tracking of budgets, including expenditures, return-on- investment, impact, traction and conversion for marketing promotion initiatives, activities and campaigns.

Solution Seeker
Solution Seeker

About

Malaysian Global Innovation & Creativity Centre (MaGIC)

Solution Seeker

MaGIC discovers and empowers technology startups and social innovators through creativity, innovation and technology adoption, and develops a vibrant and sustainable entrepreneurship ecosystem in Malaysia. Since its inception in 2014, MaGIC has provided its community of start-ups, investors and ecosystem players with capacity building programmes, market & funding opportunities and regulatory assistance that impacted more than 100,000 aspiring and seasoned entrepreneurs with overall value creation of RM1.9 billion. As an agency under the Ministry of Science, Technology and Innovation (MOSTI), MaGIC facilitates, navigates and enables the ecosystem with the mission of strengthening Malaysia’s position as an emerging innovation nation.