Many businesses are not aware of the goldmine they are sitting on – a class of asset calledIntellectual Property – which most people know as Trademarks, patents, copyrights, and designs.Businesses in the knowledge economy are valued for their intangible assets. This session will provideinsights into how businesses can leverage their IP rights and assets to unlock the full potential oftheir businesses.Programme Outline: Big picture overview of different types of IP rights and how they can impact businesses. How are IP valued and what are the key consideration and factors impacting the value of IP assets. Different models of IP based financing. Short brief on the RM1.5 bil IP Guarantee Scheme provided by the Government for Commercial Banks to lend against IP.Who should join us? Startups Innovators Professionals Investors Educators