Trademarks can be applied to names, logos, symbols, words, numbers, graphics or a combination of them. It helps companies protect their brand, intellectual property, ideas and innovative solutions from being copied or duplicated. It is not applicable, however, to the design of your end product nor does it apply to the method of producing or manufacturing your product.The question is…. Why do de we need to trademark and why does it matter so much in a business? Join us for a 2 hour session with Zaharah Malim, Director of Mindswitch Sdn Bhd here at MaGIC Sarawak @ Borneo744 as she takes us through some of the trademark fundamentals for entrepreneurs. Key Takeaways: Acquire basic understanding of trademarks for businesses Gain understanding of the importance of trademarking in business Recognise the various methods of trademarking for entrepreneurs Who should attend: Aspiring entrepreneurs Existing Entrepreneurs Startups Students Programmers Corporates