More and more businesses are venturing into foreign markets as the world becomes flatter (thanks to cheap air travel, internet access, increased global awareness among businessmen and so on).As various issues crop up in terms of the use, protection and translation of local brands in the midst of such expansion, we will take a look at the problems and hiccups a local brand will face abroad and strategies to pre-empt and avoid the problems, together with the tips to overcome the challenges of going global.AgendaTimeActivity10:00 AMRegistration10:30 AMSharing Session by Geetha11:30 AMQ&A12:00 PMEndAbout KASSKASS is a specialized IP firm with offices in Malaysia, Indonesia, Singapore and Myanmar, four of the largest and fastest growing economies in Southeast Asia. Established at the forefront of IP since 1999, KASS offers an end-to-end solution for your IP needs in Malaysia, the Southeast Asian region, and worldwide. KASS handle a wide range of IP rights protection in the areas of patents, trademarks, industrial designs, copyrights, trade secrets/confidential information, technology licensing, infringement advice, due diligence, commercialisation of IP rights, litigation support, and professional opinions and advice.