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StoryMapping - The Innovator’s Map

Home / EVENTS

StoryMapping - The Innovator’s Map

Current innovation efforts emphasise technology, product and process, at the expense of the innovator. As a result, 90 percent fail. Innovation is a deeply human experience, a transformative journey for the innovator, a process of disruption, obstacles, fears, pivoting and, too often, giving up. Inspired by The Hero's Journey and Google Venture's Sprint process, Story Mapping, humanises innovation with a simple, quick, intensive, and profoundly insightful tool.AgendaTimeActivity2:45 PMRegistration3:00 PMSharing Session / Talk by Raymond Miranda4:00 PMQ&A4:30 PMEnd

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Home / EVENTS

StoryMapping - The Innovator’s Map

Mar 12, 2019 12:00 AM

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12:00 am

MaGIC (Malaysian Global Innovation & Creativity Centre)

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Current innovation efforts emphasise technology, product and process, at the expense of the innovator. As a result, 90 percent fail. Innovation is a deeply human experience, a transformative journey for the innovator, a process of disruption, obstacles, fears, pivoting and, too often, giving up. Inspired by The Hero's Journey and Google Venture's Sprint process, Story Mapping, humanises innovation with a simple, quick, intensive, and profoundly insightful tool.AgendaTimeActivity2:45 PMRegistration3:00 PMSharing Session / Talk by Raymond Miranda4:00 PMQ&A4:30 PMEnd

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