Workshop is postponed

Due to the COVID-19 outbreak, session for Design Thinking Fundamentals is postponed. Stay tune as we announce when MaGIC Academy workshops will resume. Thank you.

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Startup Essentials

Home / EVENTS

Startup Essentials

Design Thinking

Leaders who understand the transformative power of design and embrace its traits and tenets can command in times of change. Design thinking approach enables us to learn to systematically extract, teach, learn and apply human-centred techniques to solve problems in creative and innovative ways.

Business Model Canvas (BMC)

Users that integrate the use of BMC in their businesses put the Canvas to work targeting different but specific areas of their organisation. The BMC allows users to explore the following possibilities:

  • New product/services development with the existing business model(s)
  • Development of an entirely new business
  • Strategic orientation 
  • Re-innovate old  business model(s)

Solution Seeker

Speakers

Solution Seeker

Zusuff Kan

Zusuff Kan is an entrepreneur with more than 12 years of working experience (7 in the corporate and past 5 years as an entrepreneur). Prior to starting his own venture, he has worked with several reputable firms in different capacity. He started his career with Petronas before moving into the Islamic Capital Market with RAM Ratings and KFH Research Limited. Since September 2012, he has ventured into business as an entrepreneur and business designer. He has initiated various start-up companies, launch new products and services in creative content and business consulting using Business Model Canvas and other Design Thinking tools including Blue Ocean Strategy from Blue Ocean Academy. He is also a Business Counsellor appointed by Institut Keusahawanan Negara (INSKEN) and has been delivering design thinking related tools such as Business Model Canvas and others in Malaysia, Brunei and Singapore.

Solution Seeker

More important information

Solution Seeker
Home / EVENTS

Startup Essentials

Nov 26, 2020 9:00 AM

-

Nov 27, 2020 5:00 PM

Virtual Class

RM 20

Register Now

Design Thinking

Leaders who understand the transformative power of design and embrace its traits and tenets can command in times of change. Design thinking approach enables us to learn to systematically extract, teach, learn and apply human-centred techniques to solve problems in creative and innovative ways.

Business Model Canvas (BMC)

Users that integrate the use of BMC in their businesses put the Canvas to work targeting different but specific areas of their organisation. The BMC allows users to explore the following possibilities:

  • New product/services development with the existing business model(s)
  • Development of an entirely new business
  • Strategic orientation 
  • Re-innovate old  business model(s)

How does it work?

Design Thinking 

Point of View

  • A1: What can a pencil do?
  • A2: Social fiction & future telling

Understand

  • A3: Methods available to understand user through Personal Interview
  • A4: Designing quality questions

Get out of the Building

  • A5: Interview 10 potential customer or user
  • A6: Document & analyse findings

Ideate

  • A7: Three tools for ideation
  • A8: Brainstorming 2.0

Prototype

  • A9: Five tools for prototyping
  • A10: Paper prototype

Validate

  • A11: Experiment/validation canvas


Business Model Canvas

Module 1: 14 ways to apply the Canvas

Module 2: Customer

Module 3: Value proposition design

Module 4: Channel

Module 5: Customer relations

Module 6: Revenue stream

Module 7: Key resources, activities, partners, cost structure

Module 8: Innovate using Blue Ocean strategy

Module 9: BMC company (present & future)

Module 10: Worst case scenario


Key takeaways

Design Thinking 

Learning Objectives

By the end of the session, talents will:

  • Achieve a clear understanding of the concepts and how to apply the design thinking tools, and its methodologies 
  • Obtain essential level of skill sets and the ability to use and interpret each tool and framework enabling the shift of perspectives using design thinking insights
  • Increase their level of creativity for problem-solving for purposes of designing new products/services, community challenges or even improving processes involving changes in human behaviour


Business Model Canvas (BMC)

Learning Objectives

By the end of the session, talents will be able to:

  • Fill each building block in BMC
  • Explain the relationship between each building block in the BMC
  • Apply BMC elements as a business strategy tool
  • Design and explain the use of BMC to their team members and other participants
  • Test relevant type of value propositions for different business models
  • Innovate beyond products/services
  • Design strategies or tactics in the face of worst-case scenarios

Agenda

Speaker Profile

Zusuff Kan

Zusuff Kan is an entrepreneur with more than 12 years of working experience (7 in the corporate and past 5 years as an entrepreneur). Prior to starting his own venture, he has worked with several reputable firms in different capacity. He started his career with Petronas before moving into the Islamic Capital Market with RAM Ratings and KFH Research Limited. Since September 2012, he has ventured into business as an entrepreneur and business designer. He has initiated various start-up companies, launch new products and services in creative content and business consulting using Business Model Canvas and other Design Thinking tools including Blue Ocean Strategy from Blue Ocean Academy. He is also a Business Counsellor appointed by Institut Keusahawanan Negara (INSKEN) and has been delivering design thinking related tools such as Business Model Canvas and others in Malaysia, Brunei and Singapore.

Solution Seeker