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[MaGIC Webinar] Understanding Your Customers: ‘Jobs-to-be-Done’ Theory

Home / EVENTS

[MaGIC Webinar] Understanding Your Customers: ‘Jobs-to-be-Done’ Theory

In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO -  MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.

Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.

The Sessions

Are you ready to take your innovation skills to the next level? Let’s talk about “Jobs-to-be-Done” (JTBD). Deep customer understanding is a key element in driving innovation but yet most organisations lack the framework for getting a handle on what customers want or need.

This is where the JTBD theory comes in. JTBD is used by organisations all over the world to foster a mindset of innovation and create products/services that are one step ahead of the competition.

In this webinar, Denis Oakley will be guiding us through JTBD, one of the most powerful frameworks for building deep customer insights. By the end of this session, you’ll have a new and powerful tool in your arsenal that makes it possible, for the first time, to capture all the customer needs and to systematically identify opportunities for growth.

Solution Seeker

Speakers

Solution Seeker

Denis Oakley

Denis Oakley is an innovator and explorer who works with SME and startup leaders to create and revitalise powerful business models. Denis knows that when businesses start exploring beyond what they ‘know’ a huge amount of growth can be unlocked, and he helps them do this using a unique blend of philosophy, psychology, and business strategy. Denis has worked on business models for BEIS, DCMS, University of Warwick, Salvation Army and the Church of England as well as over 1,000 startups and SMEs. He is a regular speaker about business model innovation on business podcasts and events and is writing a book on it to come out in late 2022. Denis holds a BA in philosophy from the University of Bristol and an MBA from Warwick Business School. He is also a Fellow of the Royal Society for Arts, Manufactures and Commerce (RSA).

Solution Seeker

More important information

Solution Seeker
Home / EVENTS

[MaGIC Webinar] Understanding Your Customers: ‘Jobs-to-be-Done’ Theory

Apr 22, 2021 3:00 PM

-

Apr 22, 2021 4:00 PM

Virtual (Online)

Admission is Free

Register Now

In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO -  MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.

Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.

The Sessions

Are you ready to take your innovation skills to the next level? Let’s talk about “Jobs-to-be-Done” (JTBD). Deep customer understanding is a key element in driving innovation but yet most organisations lack the framework for getting a handle on what customers want or need.

This is where the JTBD theory comes in. JTBD is used by organisations all over the world to foster a mindset of innovation and create products/services that are one step ahead of the competition.

In this webinar, Denis Oakley will be guiding us through JTBD, one of the most powerful frameworks for building deep customer insights. By the end of this session, you’ll have a new and powerful tool in your arsenal that makes it possible, for the first time, to capture all the customer needs and to systematically identify opportunities for growth.

How does it work?

45 minutes presentation

15 minutes Q&A

Key takeaways

What is the Jobs-to-be-Done theory?

How to apply Jobs-to-be-Done theory?

Agenda

Speaker Profile

Denis Oakley

Denis Oakley is an innovator and explorer who works with SME and startup leaders to create and revitalise powerful business models. Denis knows that when businesses start exploring beyond what they ‘know’ a huge amount of growth can be unlocked, and he helps them do this using a unique blend of philosophy, psychology, and business strategy. Denis has worked on business models for BEIS, DCMS, University of Warwick, Salvation Army and the Church of England as well as over 1,000 startups and SMEs. He is a regular speaker about business model innovation on business podcasts and events and is writing a book on it to come out in late 2022. Denis holds a BA in philosophy from the University of Bristol and an MBA from Warwick Business School. He is also a Fellow of the Royal Society for Arts, Manufactures and Commerce (RSA).

Solution Seeker