A Massive Transformative Purpose (MTP) is more than just a mission statement; it defines why your organisation exists and why you do what you do. Like a north star, an MTP keeps you focused on your goals. Startups with an MTP scales faster, bigger and cheaper than their competitors, growing almost as quickly as technology does.
In this second session of the 10X Series, we’ll be touching on how you can leverage on the Exponential Organisation Framework, MTP, and the Storytelling Approach to accelerate your Startup’s growth.
A Massive Transformative Purpose (MTP) is more than just a mission statement; it defines why your organisation exists and why you do what you do. Like a north star, an MTP keeps you focused on your goals. Startups with an MTP scales faster, bigger and cheaper than their competitors, growing almost as quickly as technology does.
In this second session of the 10X Series, we’ll be touching on how you can leverage on the Exponential Organisation Framework, MTP, and the Storytelling Approach to accelerate your Startup’s growth.
45 minutes presentation
15 minutes Q&A
Learn from world-class cases how the Exponential Organization Framework works
Understand the concept of the MTP and how it filters down into the other 10 attributes of the ExO Framework
Use the Storytelling Approach to create your Brand's MTP and drive massive impact and engagement
Harold is the CEO of Metanoia.Digital, a consultancy specialising in Digital Transformation and Innovation. He is a specialist in Business Management from FDC and is the only Brazilian certified UX Designer by The Nielsen Norman Group (NN/g) and ExO Sprint Coach by OpenExO thus establishing his work in the convergence of Innovation with a focus on the Client and exploring the power of exponential technologies. Harold has led over 100 innovation projects for some of the World's Largest companies like Cisco, ABB, Philips, Renault, Rockwell Automation, ISA- CTEEP, Itaú and more. Nonetheless, he has mentored over 70 Startups in Pre-Acceleration and Acceleration phases. A sought-after speaker, his keynotes were featured in global events such as Expert XP and The Developers Conference. As a teacher, he has trained over 1000 executives globally, and teaches at Digital House, Edevo, and as a guest teacher at Insper and the Jack Welch Management Institute. In the social landscape, he is the current Head of Communications at NADI, an NGO that works in Capão Redondo, the largest slum in São Paulo, Brazil. Host of Exponencial podcast and Innovation Exchange Live Talks. Author of over 300 articles on Business, Leadership and Innovation on Medium, and collaborator to the Books "Exponential Transformation" and "Jornada Agile Digital".