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[MaGIC Webinar] The Journey from Zero: The Quest for Product-Market Fit

Home / EVENTS

[MaGIC Webinar] The Journey from Zero: The Quest for Product-Market Fit

In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO -  MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.

Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.

The Session

Starting and building a startup is a journey, and somewhere along this journey is the quest for “Product-Market Fit”.But what is Product-Market Fit? And why is it so important? Think of it as sailing; your startup is a boat with your product as the sail and the demand as the wind. For the boat to work, you need to build a sail and have wind to power it.

But if the wind is too strong and your sails are not strong enough, the ship might sink To put it simply, you need to build a product with value propositions that satisfies the needs of a market.

Though this concept might seem obvious, it’s important to make sure that there are people who want what you have to offer.

Join us in this webinar to get real-life lessons and insights into finding Product-Market Fit.

Solution Seeker

Benefits

Solution Seeker

Speakers

Solution Seeker

Atiqah Zaki

Atiqah is the co-founder of a UK based startup, Skinlync, a digital health platform for self-management of skin conditions. After completing her MBA at the University of Cambridge in 2019, she embarked on the entrepreneurship journey under Accelerate Cambridge, the university’s accelerator programme. Before coming to the UK, Atiqah was a Contract Manager at Accenture Malaysia; responsible for managing contracting and negotiation activities across South East Asia, Greater China and Australia. She spent most of her career with Securities Commission Malaysia’s Advisory Department, developing regulations and policies for the Malaysian capital market.

Solution Seeker

More important information

Solution Seeker
Home / EVENTS

[MaGIC Webinar] The Journey from Zero: The Quest for Product-Market Fit

Feb 26, 2021 3:00 PM

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Feb 26, 2021 4:00 PM

Facebook Live / Zoom

Admission is Free

Register Now

In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO -  MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.

Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.

The Session

Starting and building a startup is a journey, and somewhere along this journey is the quest for “Product-Market Fit”.But what is Product-Market Fit? And why is it so important? Think of it as sailing; your startup is a boat with your product as the sail and the demand as the wind. For the boat to work, you need to build a sail and have wind to power it.

But if the wind is too strong and your sails are not strong enough, the ship might sink To put it simply, you need to build a product with value propositions that satisfies the needs of a market.

Though this concept might seem obvious, it’s important to make sure that there are people who want what you have to offer.

Join us in this webinar to get real-life lessons and insights into finding Product-Market Fit.

How does it work?

45 minutes presentation

15 minutes Q&A

Key takeaways

Conquering fear of failure

Validating ideas as a solution and solution as a business

Navigating with users as the north star

Raising funds to thrive (or survive)

Launch, Evaluate and Repeat

Busting myths and misconceptions

Agenda

Speaker Profile

Atiqah Zaki

Co-founder, Skinlync

Atiqah is the co-founder of a UK based startup, Skinlync, a digital health platform for self-management of skin conditions. After completing her MBA at the University of Cambridge in 2019, she embarked on the entrepreneurship journey under Accelerate Cambridge, the university’s accelerator programme. Before coming to the UK, Atiqah was a Contract Manager at Accenture Malaysia; responsible for managing contracting and negotiation activities across South East Asia, Greater China and Australia. She spent most of her career with Securities Commission Malaysia’s Advisory Department, developing regulations and policies for the Malaysian capital market.

Solution Seeker