In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO -  MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.

Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.

The Session

Starting and building a startup is a journey, and somewhere along this journey is the quest for “Product-Market Fit”.But what is Product-Market Fit? And why is it so important? Think of it as sailing; your startup is a boat with your product as the sail and the demand as the wind. For the boat to work, you need to build a sail and have wind to power it.

But if the wind is too strong and your sails are not strong enough, the ship might sink To put it simply, you need to build a product with value propositions that satisfies the needs of a market.

Though this concept might seem obvious, it’s important to make sure that there are people who want what you have to offer.

Join us in this webinar to get real-life lessons and insights into finding Product-Market Fit.

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