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[MaGIC Webinar] Testing Business Models

Home / EVENTS

[MaGIC Webinar] Testing Business Models

“ Most disasters I've worked with entered the market with a bad product and died. The length of time they took to die depended on the amount of money they had. A better approach is to proceed by experimentation and validation: Testing ideas, solutions and products at every stage to make sure that you are building what the market wants and needs ”. 

In this session, Denis will introduce some of the frameworks and mindsets he uses - and these will help you to do more, faster, cheaper - and get it done before you get to the end of your runway!


Solution Seeker

Speakers

Solution Seeker

Denis Oakley

Denis Oakley is an innovator and explorer who works with SME and startup leaders to create and revitalise powerful business models. Denis knows that when businesses start exploring beyond what they ‘know’ a huge amount of growth can be unlocked, and he helps them do this using a unique blend of philosophy, psychology, and business strategy. Denis has worked on business models for BEIS, DCMS, University of Warwick, Salvation Army and the Church of England as well as over 1,000 startups and SMEs. He is a regular speaker about business model innovation on business podcasts and events and is writing a book on it to come out in late 2022. Denis holds a BA in philosophy from the University of Bristol and an MBA from Warwick Business School. He is also a Fellow of the Royal Society for Arts, Manufactures and Commerce (RSA).

Solution Seeker

More important information

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Home / EVENTS

[MaGIC Webinar] Testing Business Models

Jun 24, 2021 3:00 PM

-

Jun 24, 2021 4:00 PM

Virtual

Register Now

“ Most disasters I've worked with entered the market with a bad product and died. The length of time they took to die depended on the amount of money they had. A better approach is to proceed by experimentation and validation: Testing ideas, solutions and products at every stage to make sure that you are building what the market wants and needs ”. 

In this session, Denis will introduce some of the frameworks and mindsets he uses - and these will help you to do more, faster, cheaper - and get it done before you get to the end of your runway!


How does it work?

45 minutes presentation

15 minutes Q&A

Key takeaways

Why should you test your ideas, solutions and products

What to test to build what the market wants

How to carry out your test

Agenda

Speaker Profile

Denis Oakley

Denis Oakley is an innovator and explorer who works with SME and startup leaders to create and revitalise powerful business models. Denis knows that when businesses start exploring beyond what they ‘know’ a huge amount of growth can be unlocked, and he helps them do this using a unique blend of philosophy, psychology, and business strategy. Denis has worked on business models for BEIS, DCMS, University of Warwick, Salvation Army and the Church of England as well as over 1,000 startups and SMEs. He is a regular speaker about business model innovation on business podcasts and events and is writing a book on it to come out in late 2022. Denis holds a BA in philosophy from the University of Bristol and an MBA from Warwick Business School. He is also a Fellow of the Royal Society for Arts, Manufactures and Commerce (RSA).

Solution Seeker