Workshop is postponed

Due to the COVID-19 outbreak, session for Design Thinking Fundamentals is postponed. Stay tune as we announce when MaGIC Academy workshops will resume. Thank you.

Home / EVENTS

[MaGIC Webinar] Reinvigorate Your Brand for the New Normal

Home / EVENTS

[MaGIC Webinar] Reinvigorate Your Brand for the New Normal

In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO - MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.

Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.

The Session

Branding and Marketing – the magic that moves people and builds meaningful relationships that weathers any storm.

What can businesses do to break through the clutter of Covid-19? How can enterprises, large and small, spring forth from this challenge? What opportunities lie in this adversity?

In this webinar session, let’s reflect on some fundamental principles and methodologies of marketing to inspire new possibilities for your business and yourself, and share some points of view on what is 'Normal' – Old and New.

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Speakers

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Home / EVENTS

[MaGIC Webinar] Reinvigorate Your Brand for the New Normal

Jun 19, 2020 3:00 PM

-

4:00 pm

Online Webinar

Free

Register Now

In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO - MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.

Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.

The Session

Branding and Marketing – the magic that moves people and builds meaningful relationships that weathers any storm.

What can businesses do to break through the clutter of Covid-19? How can enterprises, large and small, spring forth from this challenge? What opportunities lie in this adversity?

In this webinar session, let’s reflect on some fundamental principles and methodologies of marketing to inspire new possibilities for your business and yourself, and share some points of view on what is 'Normal' – Old and New.

How does it work?

  • 30-40 minutes presentation
  • 20-30 minutes Q&A

Key takeaways

  • Marketing mix revisited
  • Strategic marketing thought process
  • Three Imperative Steps - Creating value-added proposition
  • Capitalising on the evolution of "normals"
  • The rise of purposeful marketing

Speaker Profile

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