In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO - MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.
Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.
Branding and Marketing – the magic that moves people and builds meaningful relationships that weathers any storm.
What can businesses do to break through the clutter of Covid-19? How can enterprises, large and small, spring forth from this challenge? What opportunities lie in this adversity?
In this webinar session, let’s reflect on some fundamental principles and methodologies of marketing to inspire new possibilities for your business and yourself, and share some points of view on what is 'Normal' – Old and New.
In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO - MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.
Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.
Branding and Marketing – the magic that moves people and builds meaningful relationships that weathers any storm.
What can businesses do to break through the clutter of Covid-19? How can enterprises, large and small, spring forth from this challenge? What opportunities lie in this adversity?
In this webinar session, let’s reflect on some fundamental principles and methodologies of marketing to inspire new possibilities for your business and yourself, and share some points of view on what is 'Normal' – Old and New.
Beng Keat has worked in numerous renowned MNCs – Nestle, OCBC Bank and Petronas with over 24 years of experience in commercial roles - General Management and Functional Leadership across FMCG, Banking and O&G industries. His responsibilities include Business divisions management, branding, marketing, sales, customer experience and channel development in these organisations. In 2018, he pursued an entrepreneurial path and founded Perisson Consulting, a Business and Digital Marketing consultancy firm. The firm serves SMEs and large corporations of various industries on both B2C and B2B platforms. Beng Keat also spends time in helping social enterprises on building sustainable commercial proposition to fulfil their mission and purpose.