Workshop is postponed

Due to the COVID-19 outbreak, session for Design Thinking Fundamentals is postponed. Stay tune as we announce when MaGIC Academy workshops will resume. Thank you.

Home / EVENTS

[MaGIC Webinar] Persona and Value Proposition Design

Home / EVENTS

[MaGIC Webinar] Persona and Value Proposition Design

In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO - MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.

Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.

THE SESSION

In this session, Denis Oakley will help you to create a customer persona and use the insights gained to build a strong value proposition that connects with your market segment.

We’ll be looking into what makes a great customer persona, then use that information to focus on the pains and gains that the customer has. Next, we’ll look at the benefits your product offers and match them to the customers’ requirements, identifying gaps and matches along the way.


Solution Seeker

Speakers

Solution Seeker

Denis Oakley

Denis Oakley is an innovator and explorer who works with SME and startup leaders to create and revitalise powerful business models. Denis knows that when businesses start exploring beyond what they ‘know’ a huge amount of growth can be unlocked, and he helps them do this using a unique blend of philosophy, psychology, and business strategy. Denis has worked on business models for BEIS, DCMS, University of Warwick, Salvation Army and the Church of England as well as over 1,000 startups and SMEs. He is a regular speaker about business model innovation on business podcasts and events and is writing a book on it to come out in late 2022. Denis holds a BA in philosophy from the University of Bristol and an MBA from Warwick Business School. He is also a Fellow of the Royal Society for Arts, Manufactures and Commerce (RSA).

Solution Seeker

More important information

Solution Seeker
Home / EVENTS

[MaGIC Webinar] Persona and Value Proposition Design

May 27, 2021 3:00 PM

-

May 27, 2021 4:00 PM

MaGIC Zoom/FB Live

Free

Register Now

In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO - MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.

Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.

THE SESSION

In this session, Denis Oakley will help you to create a customer persona and use the insights gained to build a strong value proposition that connects with your market segment.

We’ll be looking into what makes a great customer persona, then use that information to focus on the pains and gains that the customer has. Next, we’ll look at the benefits your product offers and match them to the customers’ requirements, identifying gaps and matches along the way.


How does it work?

45 minutes presentation

15 minutes Q&A

Key takeaways

What makes a great customer persona?

How to build a strong value proposition?

How to match your product to customer requirements

Agenda

Speaker Profile

Denis Oakley

Denis Oakley is an innovator and explorer who works with SME and startup leaders to create and revitalise powerful business models. Denis knows that when businesses start exploring beyond what they ‘know’ a huge amount of growth can be unlocked, and he helps them do this using a unique blend of philosophy, psychology, and business strategy. Denis has worked on business models for BEIS, DCMS, University of Warwick, Salvation Army and the Church of England as well as over 1,000 startups and SMEs. He is a regular speaker about business model innovation on business podcasts and events and is writing a book on it to come out in late 2022. Denis holds a BA in philosophy from the University of Bristol and an MBA from Warwick Business School. He is also a Fellow of the Royal Society for Arts, Manufactures and Commerce (RSA).

Solution Seeker