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Home / EVENTS

MaGIC Webinar: Persona and Value Proposition Design

Home / EVENTS

MaGIC Webinar: Persona and Value Proposition Design

In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO - MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.

Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.

THE SESSION

In this session, Denis Oakley will help you to create a customer persona and use the insights gained to build a strong value proposition that connects with your market segment.

We’ll be looking into what makes a great customer persona, then use that information to focus on the pains and gains that the customer has. Next, we’ll look at the benefits your product offers and match them to the customers’ requirements, identifying gaps and matches along the way.


Solution Seeker

Speakers

Solution Seeker

Denis Oakley

Denis Oakley helps companies identify organisational “blind spots” and helps them to innovate. He started developing this skill at university, focusing on the history of ideas. A career as a systems engineering consultant encouraged multidisciplinary thinking. This was followed by 10 years as an entrepreneur and interim leader at startups that saw him work on hundreds of business models. Denis specialises in helping companies look at their business models, the threats that they face and developing new business models to meet the challenges and opportunities of the business environment. In his spare time, Denis is a keen ultra-endurance athlete and lover of Malaysia’s rich forests. Denis is from the UK and moved to Malaysia in 2007.

Solution Seeker

More important information

Solution Seeker
Home / EVENTS

MaGIC Webinar: Persona and Value Proposition Design

May 27, 2021 3:00 PM

-

May 27, 2021 4:00 PM

MaGIC Zoom/FB Live

Free

Register Now

In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO - MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.

Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.

THE SESSION

In this session, Denis Oakley will help you to create a customer persona and use the insights gained to build a strong value proposition that connects with your market segment.

We’ll be looking into what makes a great customer persona, then use that information to focus on the pains and gains that the customer has. Next, we’ll look at the benefits your product offers and match them to the customers’ requirements, identifying gaps and matches along the way.


How does it work?

45 minutes presentation

15 minutes Q&A

Key takeaways

What makes a great customer persona?

How to build a strong value proposition?

How to match your product to customer requirements

Agenda

Speaker Profile

Denis Oakley

Denis Oakley helps companies identify organisational “blind spots” and helps them to innovate. He started developing this skill at university, focusing on the history of ideas. A career as a systems engineering consultant encouraged multidisciplinary thinking. This was followed by 10 years as an entrepreneur and interim leader at startups that saw him work on hundreds of business models. Denis specialises in helping companies look at their business models, the threats that they face and developing new business models to meet the challenges and opportunities of the business environment. In his spare time, Denis is a keen ultra-endurance athlete and lover of Malaysia’s rich forests. Denis is from the UK and moved to Malaysia in 2007.

Solution Seeker