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Home / EVENTS

[MaGIC Webinar] Marketing & Business Acumen

Home / EVENTS

[MaGIC Webinar] Marketing & Business Acumen

In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO -  MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.

Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.

The Session

Marketing is a key component in any business. Marketing drives business and help maintain as well as strengthen customer relationships. With the right kind of marketing, businesses can find out the latest trends of target customers and discover how they can better improve their products and services.

Therefore, understanding and deploying the right marketing communications is essentially an integral part of a business to evolve their products or services.

In this webinar session, we’ll be exploring marketing communications, what is business acumen and how to develop strong business acumen to fully utilise it to your advantage.

Solution Seeker

Speakers

Solution Seeker

Dato’ Dr K. S. Goh

Dato’ Dr K. S. Goh has been in the Computing, Data and Telecommunications industry since 1983. He helmed Key Alliance Group Berhad from 2003 to 2017 as its Managing Director and Director overseeing the management, marketing and direction setting of the Group. KS had also previously led several other conglomerates in senior positions and various roles. His interest in Business Management led him to complete his doctoral thesis in Corporate Governance from Southern Cross University, Australia (he holds a Master and Doctorate in Business Administration from this varsity). Additionally, KS holds a Bachelor of Engineering (Chemical) degree from University Malaya. He served as an Adjunct Professor, ICT Industrial Relations, with the City University of Malaysia from 2012-2014 and was the Protem President of the United Nations Global Compact Local Network from 2010 to 2012. KS is a keen diver and a Member of the Professional Association of Diving Instructors.

Solution Seeker

Dato’ Shahrein Zainal Abidin

Co-founder of Friends Advertising, managing director and strategic planner, Dato’ Shahrein Zainal Abidin has seen and done it all. He has worked on countless international and local campaigns that not only require a creative mind but also an apt ability to strategise and see things from a different perspective. Taking it all in, he then lays out a comprehensive plan to give direction and focus to the most complicated of tasks. Some would say that by solving problems as long as he has, he has mastered the art of strategic communication. An advertising practitioner all along, Shahrein was a Mass Communications student at UiTM. He also has an MBA in Branding and Marketing from Open University Malaysia.

Solution Seeker

More important information

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Home / EVENTS

[MaGIC Webinar] Marketing & Business Acumen

Oct 13, 2020 11:00 AM

-

Oct 13, 2020 12:30 PM

Online Webinar

Admission is Free

Register Now

In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO -  MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.

Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.

The Session

Marketing is a key component in any business. Marketing drives business and help maintain as well as strengthen customer relationships. With the right kind of marketing, businesses can find out the latest trends of target customers and discover how they can better improve their products and services.

Therefore, understanding and deploying the right marketing communications is essentially an integral part of a business to evolve their products or services.

In this webinar session, we’ll be exploring marketing communications, what is business acumen and how to develop strong business acumen to fully utilise it to your advantage.

How does it work?

60 minutes presentation

30 minutes Q&A

Key takeaways

Understanding Marketing Communications as an integral part of any business

How to deploy Marketing Communications in evolving your products or services

Understanding Business Acumen – what it entails and how to develop this

Why you should not view marketing as a luxury

Innovative ways to make your Brand a success without costing an arm and a leg

The success of a product or service is its share of voice

How to become Business Savvy

How being business savvy benefits your organization

Speaker Profile

Dato’ Dr K. S. Goh

Dato’ Dr K. S. Goh has been in the Computing, Data and Telecommunications industry since 1983. He helmed Key Alliance Group Berhad from 2003 to 2017 as its Managing Director and Director overseeing the management, marketing and direction setting of the Group. KS had also previously led several other conglomerates in senior positions and various roles. His interest in Business Management led him to complete his doctoral thesis in Corporate Governance from Southern Cross University, Australia (he holds a Master and Doctorate in Business Administration from this varsity). Additionally, KS holds a Bachelor of Engineering (Chemical) degree from University Malaya. He served as an Adjunct Professor, ICT Industrial Relations, with the City University of Malaysia from 2012-2014 and was the Protem President of the United Nations Global Compact Local Network from 2010 to 2012. KS is a keen diver and a Member of the Professional Association of Diving Instructors.

Solution Seeker

Dato’ Shahrein Zainal Abidin

Co-founder of Friends Advertising, managing director and strategic planner, Dato’ Shahrein Zainal Abidin has seen and done it all. He has worked on countless international and local campaigns that not only require a creative mind but also an apt ability to strategise and see things from a different perspective. Taking it all in, he then lays out a comprehensive plan to give direction and focus to the most complicated of tasks. Some would say that by solving problems as long as he has, he has mastered the art of strategic communication. An advertising practitioner all along, Shahrein was a Mass Communications student at UiTM. He also has an MBA in Branding and Marketing from Open University Malaysia.

Solution Seeker