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Home / EVENTS

[MaGIC Webinar] Designing Products that Customers Want

Home / EVENTS

[MaGIC Webinar] Designing Products that Customers Want

The first step in building or growing your business is to create an attractive business concept. A business concept is the foundation of a business and the reason for its existence.  It's the compass pointing you in the right direction, describing the challenges you're trying to solve and your unique value proposition.


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Benefits

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Speakers

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Safura Atan

Safura Atan has over 20 years of experience in the entrepreneurial development and entrepreneurship industry. As a HRDP certified Professional Trainer and Facilitator, she has accumulated vast exposure and developed expertise in entrepreneurship training programmes. Specialising in developing and delivering business coaching and training modules, she has discerning eyes for entrepreneurs’ training and development requirements. She is also eager to bridge the gap that exists in the current entrepreneurship development landscape in Malaysia. She has completed her Certificate of Coaching and Mentoring Professional and is a member of the International Coaching Federation (ICF). A certified Growthwheel® Business Advisor, she has conducted multiple Coaching workshops with several organisations. Currently, she is the only Certified FORTH Innovation Methodology Facilitator based in Malaysia. With an Accounting degree from UKM and MBA specializing in Entrepreneurship from UiTM, Safura has come a long way and has seen and done it all as far as SMEs’ business growth and development is concerned.

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More important information

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Home / EVENTS

[MaGIC Webinar] Designing Products that Customers Want

Jul 16, 2021 3:00 PM

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Jul 16, 2021 4:00 PM

MaGIC Zoom/FB Live

Register Now

The first step in building or growing your business is to create an attractive business concept. A business concept is the foundation of a business and the reason for its existence.  It's the compass pointing you in the right direction, describing the challenges you're trying to solve and your unique value proposition.


How does it work?

45 minutes presentation

15 minutes Q&A

Key takeaways

Get the right business idea

Design the right product portfolio

Sell to the right customers using the right revenue model

Maintain a strong market position

Agenda

Speaker Profile

Safura Atan

Safura Atan has over 20 years of experience in the entrepreneurial development and entrepreneurship industry. As a HRDP certified Professional Trainer and Facilitator, she has accumulated vast exposure and developed expertise in entrepreneurship training programmes. Specialising in developing and delivering business coaching and training modules, she has discerning eyes for entrepreneurs’ training and development requirements. She is also eager to bridge the gap that exists in the current entrepreneurship development landscape in Malaysia. She has completed her Certificate of Coaching and Mentoring Professional and is a member of the International Coaching Federation (ICF). A certified Growthwheel® Business Advisor, she has conducted multiple Coaching workshops with several organisations. Currently, she is the only Certified FORTH Innovation Methodology Facilitator based in Malaysia. With an Accounting degree from UKM and MBA specializing in Entrepreneurship from UiTM, Safura has come a long way and has seen and done it all as far as SMEs’ business growth and development is concerned.

Solution Seeker