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Fundamentals to Blue Ocean Strategy (September)

Home / EVENTS

Fundamentals to Blue Ocean Strategy (September)

Get an Early Bird Discount up to 80% off by sending us an email for Promotional Code to soepromo@mymagic.myDiscount is for a limited time and limited number of tickets only!!Session Summary The Blue Ocean Strategy (BOS), developed by Professor(s) W. Chan Kim and Renee Mauborgne is based on the idea of simultaneous pursuit of differentiation and low cost factors.BOS aims to make the competition irrelevant by reconstructing industry boundaries. It offers systematic tools and frameworks to break away from the competition and create a blue ocean of uncontested market space - where rules of the game are waiting to be set.With strategic formulation process such as ’Steps to Visualizing Strategy’, BOS helps to develop a new strategy by understanding and analyzing the industry and exploring and integrating new opportunities into the market.As an integrated approach, BOS aligns the three strategy propositions - value, profit, and people - therefore creating a win-win situation for buyers, the company, and for employees and stakeholder.What Will You Learn? The Blue Ocean Strategy Mindset - Equipping participants with the knowledge on BOS and realizing its importance in today’s competitive environment New methods of developing viable strategies - Step by step learning and application using BOS tools & framework How to stimulate out-of-the-box (Strategic) thinking and enhance decision making - Using various BOS tools to improve their decision making skillCourse Breakdown Session 1 : Introduction Introduction to Blue Ocean Strategy (BOS) and BOS Thinking Value Innovation, Demand Creation & Market Reconstruction Case Studies: Interesting strategic moves Session 2 : Visual Awakening Understanding the current strategic profile with ‘As Is’ tool Understanding customer pain points with ‘Buyer Utility Map’ tool Session 3 : Visual Exploration Discover new potential customers with the ‘Three Tiers of Non-customers’ tool Session 4 : Visual Strategy Creation Increasing buyer value and reducing cost by applying the ‘Four Action Framework & ERRC Grid’ toolPre-Requisites No pre-requisites are required for this trainingRegister today to secure your seats!If you have any enquiry about the course, please email us at justask@mymagic.myPlease be informed that we will get back to you within 3 working days.**Please be informed that there will be no food and beverage provided during this training

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Home / EVENTS

Fundamentals to Blue Ocean Strategy (September)

Sep 4, 2018 12:00 AM

-

12:00 am

Malaysia Room (2nd Floor, MaGIC)

RM700 (before promotional price)

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Get an Early Bird Discount up to 80% off by sending us an email for Promotional Code to soepromo@mymagic.myDiscount is for a limited time and limited number of tickets only!!Session Summary The Blue Ocean Strategy (BOS), developed by Professor(s) W. Chan Kim and Renee Mauborgne is based on the idea of simultaneous pursuit of differentiation and low cost factors.BOS aims to make the competition irrelevant by reconstructing industry boundaries. It offers systematic tools and frameworks to break away from the competition and create a blue ocean of uncontested market space - where rules of the game are waiting to be set.With strategic formulation process such as ’Steps to Visualizing Strategy’, BOS helps to develop a new strategy by understanding and analyzing the industry and exploring and integrating new opportunities into the market.As an integrated approach, BOS aligns the three strategy propositions - value, profit, and people - therefore creating a win-win situation for buyers, the company, and for employees and stakeholder.What Will You Learn? The Blue Ocean Strategy Mindset - Equipping participants with the knowledge on BOS and realizing its importance in today’s competitive environment New methods of developing viable strategies - Step by step learning and application using BOS tools & framework How to stimulate out-of-the-box (Strategic) thinking and enhance decision making - Using various BOS tools to improve their decision making skillCourse Breakdown Session 1 : Introduction Introduction to Blue Ocean Strategy (BOS) and BOS Thinking Value Innovation, Demand Creation & Market Reconstruction Case Studies: Interesting strategic moves Session 2 : Visual Awakening Understanding the current strategic profile with ‘As Is’ tool Understanding customer pain points with ‘Buyer Utility Map’ tool Session 3 : Visual Exploration Discover new potential customers with the ‘Three Tiers of Non-customers’ tool Session 4 : Visual Strategy Creation Increasing buyer value and reducing cost by applying the ‘Four Action Framework & ERRC Grid’ toolPre-Requisites No pre-requisites are required for this trainingRegister today to secure your seats!If you have any enquiry about the course, please email us at justask@mymagic.myPlease be informed that we will get back to you within 3 working days.**Please be informed that there will be no food and beverage provided during this training

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