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Fundamentals to Blue Ocean Strategy (November)

Home / EVENTS

Fundamentals to Blue Ocean Strategy (November)

As part of our aspirations to see growing number of startups in Malaysia, MaGIC Academy would like to extend our support by inviting university students to apply for our public courses fee waiver initiative. If you are a student currently enrolled in any universities in Malaysia and aspire to build your own startup, please proceed to apply.Apply Now Session Summary Hey, are you new to Blue Ocean Strategy (BOS)? Running short of time to read the 2 books, Blue Ocean Strategy and Blue Ocean Shift?Generally, BOS refers to the creation of a new, uncontested market space (or the blue ocean) that makes competitors irrelevant and one that offers new consumer value while decreasing costs.So if you are in need of a quick introduction of what Blue Ocean Strategy is all about and how to use the tools, this is a practical introduction course designed to help you achieve the objectives. By the end of the 1-day workshop, participants are expected to: Achieve a clear understanding of the concepts and how to apply the blue ocean tools and its methodologies Obtain a basic level of skill sets and the ability to use and interpret each tool and framework and shift perspective using blue ocean insights Increase level of creativity for problem solving and gain new perspective in identifying new opportunity Able to use the tools to design and capture new market for organisation and personal transformationWhat Will You Learn?Participants will learn from various case studies to understand and apply the blue ocean concepts, tools, frameworks and methodologies of Blue Ocean Shift. During the 1-day workshop, participants will learn how to: Be able to differentiate creativity versus Blue Ocean creativity. Be able to distinguish Red Ocean versus Blue Ocean. Understand why BOS is a form of non-disruptive innovation. Understand how BOS can be used to explore non-customer, new demand and create new market. Be able to visualise your strategy using BOS’s Strategy Canvas. Know how to identify new untapped customers or non-customer. Able to develop alternative blue ocean moves.Course Breakdown What is Needed to create a Blue Ocean How to create your own Blue Ocean Strategy. Visualising Your Strategy Discovering Hidden Pain Points Looking Beyond Existing Demand Reconstructing Market Boundaries Developing Alternative Blue Ocean Moves Blue Ocean in ActionPre-Requisites No pre-requisites required for this training!Register today to secure your seats!If you have any enquiry about the course, please email us at justask@mymagic.myPlease be informed that we will get back to you within 3 working days.***Please be informed that there will be no food and beverage provided during this trainingKindly note that we do not provide invoices to corporate on the early bird pricing. Companies that requires invoices will be required to pay the FULL PRICE of the course.

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Home / EVENTS

Fundamentals to Blue Ocean Strategy (November)

Nov 17, 2018 12:00 AM

-

Nov 17, 2018 12:00 AM

Indonesia Room (2nd Floor, MaGIC)

RM140 (Early bird price)

Register Now

As part of our aspirations to see growing number of startups in Malaysia, MaGIC Academy would like to extend our support by inviting university students to apply for our public courses fee waiver initiative. If you are a student currently enrolled in any universities in Malaysia and aspire to build your own startup, please proceed to apply.Apply Now Session Summary Hey, are you new to Blue Ocean Strategy (BOS)? Running short of time to read the 2 books, Blue Ocean Strategy and Blue Ocean Shift?Generally, BOS refers to the creation of a new, uncontested market space (or the blue ocean) that makes competitors irrelevant and one that offers new consumer value while decreasing costs.So if you are in need of a quick introduction of what Blue Ocean Strategy is all about and how to use the tools, this is a practical introduction course designed to help you achieve the objectives. By the end of the 1-day workshop, participants are expected to: Achieve a clear understanding of the concepts and how to apply the blue ocean tools and its methodologies Obtain a basic level of skill sets and the ability to use and interpret each tool and framework and shift perspective using blue ocean insights Increase level of creativity for problem solving and gain new perspective in identifying new opportunity Able to use the tools to design and capture new market for organisation and personal transformationWhat Will You Learn?Participants will learn from various case studies to understand and apply the blue ocean concepts, tools, frameworks and methodologies of Blue Ocean Shift. During the 1-day workshop, participants will learn how to: Be able to differentiate creativity versus Blue Ocean creativity. Be able to distinguish Red Ocean versus Blue Ocean. Understand why BOS is a form of non-disruptive innovation. Understand how BOS can be used to explore non-customer, new demand and create new market. Be able to visualise your strategy using BOS’s Strategy Canvas. Know how to identify new untapped customers or non-customer. Able to develop alternative blue ocean moves.Course Breakdown What is Needed to create a Blue Ocean How to create your own Blue Ocean Strategy. Visualising Your Strategy Discovering Hidden Pain Points Looking Beyond Existing Demand Reconstructing Market Boundaries Developing Alternative Blue Ocean Moves Blue Ocean in ActionPre-Requisites No pre-requisites required for this training!Register today to secure your seats!If you have any enquiry about the course, please email us at justask@mymagic.myPlease be informed that we will get back to you within 3 working days.***Please be informed that there will be no food and beverage provided during this trainingKindly note that we do not provide invoices to corporate on the early bird pricing. Companies that requires invoices will be required to pay the FULL PRICE of the course.

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