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Fundamentals to Blue Ocean Strategy (May)

Home / EVENTS

Fundamentals to Blue Ocean Strategy (May)

Get an Early Bird Discount up to 80% off by sending us an email for Promotional Code to soepromo@mymagic.myDiscount is for a limited time and limited number of tickets only!!Session Summary Hey, are you new to Blue Ocean Strategy (BOS)? Running short of time to read the 2 books, Blue Ocean Strategy and Blue Ocean Shift?Generally, BOS refers to the creation of a new, uncontested market space (or the blue ocean) that makes competitors irrelevant and one that offers new consumer value while decreasing costs.So if you are in need of a quick introduction of what Blue Ocean Strategy is all about and how to use the tools, this is a practical introduction course designed to help you achieve the objectives.By the end of the 1-day workshop, participants are expected to:1. Achieve a clear understanding of the concepts and how to apply the blue ocean tools and its methodologies2. Obtain a basic level of skill sets and the ability to use and interpret each tool and framework and shift perspective using blue ocean insights3. Increase level of creativity for problem solving and gain new perspective in identifying new opportunity4. Able to use the tools to design and capture new market for organisation and personal transformationWhat Will You Learn?Participants will learn from various case studies to understand and apply the blue ocean concepts, tools, frameworks and methodologies of Blue Ocean Shift. During the 1-day workshop, participants will learn how to:1. Be able to differentiate creativity versus Blue Ocean creativity.2. Be able to distinguish Red Ocean versus Blue Ocean.3. Understand why BOS is a form of non-disruptive innovation.4. Understand how BOS can be used to explore non-customer, new demand and create new market.5. Be able to visualise your strategy using BOS’s Strategy Canvas6. Know how to identify new untapped customers or non-customer7. Able to develop alternative blue ocean moves.Course Breakdown• What is Needed to create a Blue Ocean• How to create your own Blue Ocean Strategy.• Visualising Your Strategy• Discovering Hidden Pain Points• Looking Beyond Existing Demand• Reconstructing Market Boundaries• Developing Alternative Blue Ocean Moves• Blue Ocean in ActionPre-Requisites No pre-requisites required for this training!Register today to secure your seats!If you have any enquiry about the course, please email us at justask@mymagic.myPlease be informed that we will get back to you within 3 working days.

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Home / EVENTS

Fundamentals to Blue Ocean Strategy (May)

May 14, 2018 12:00 AM

-

12:00 am

Vietnam Room (2nd Floor, MaGIC)

RM700 (before promotional price)

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Get an Early Bird Discount up to 80% off by sending us an email for Promotional Code to soepromo@mymagic.myDiscount is for a limited time and limited number of tickets only!!Session Summary Hey, are you new to Blue Ocean Strategy (BOS)? Running short of time to read the 2 books, Blue Ocean Strategy and Blue Ocean Shift?Generally, BOS refers to the creation of a new, uncontested market space (or the blue ocean) that makes competitors irrelevant and one that offers new consumer value while decreasing costs.So if you are in need of a quick introduction of what Blue Ocean Strategy is all about and how to use the tools, this is a practical introduction course designed to help you achieve the objectives.By the end of the 1-day workshop, participants are expected to:1. Achieve a clear understanding of the concepts and how to apply the blue ocean tools and its methodologies2. Obtain a basic level of skill sets and the ability to use and interpret each tool and framework and shift perspective using blue ocean insights3. Increase level of creativity for problem solving and gain new perspective in identifying new opportunity4. Able to use the tools to design and capture new market for organisation and personal transformationWhat Will You Learn?Participants will learn from various case studies to understand and apply the blue ocean concepts, tools, frameworks and methodologies of Blue Ocean Shift. During the 1-day workshop, participants will learn how to:1. Be able to differentiate creativity versus Blue Ocean creativity.2. Be able to distinguish Red Ocean versus Blue Ocean.3. Understand why BOS is a form of non-disruptive innovation.4. Understand how BOS can be used to explore non-customer, new demand and create new market.5. Be able to visualise your strategy using BOS’s Strategy Canvas6. Know how to identify new untapped customers or non-customer7. Able to develop alternative blue ocean moves.Course Breakdown• What is Needed to create a Blue Ocean• How to create your own Blue Ocean Strategy.• Visualising Your Strategy• Discovering Hidden Pain Points• Looking Beyond Existing Demand• Reconstructing Market Boundaries• Developing Alternative Blue Ocean Moves• Blue Ocean in ActionPre-Requisites No pre-requisites required for this training!Register today to secure your seats!If you have any enquiry about the course, please email us at justask@mymagic.myPlease be informed that we will get back to you within 3 working days.

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