Companies eager to meet the digital information needs of customers are faced with the challenge of creating content on a regular basis and with few additional resources. Customers expect useful information that is easy to find, consume and share. Copywriting is critical for online success in the current digital age. Design, content marketing, SEO, and growth hacking are all parts of a complete digital marketing plan, but copywriting is the glue that ties it all together.The digital revolution presents great challenges to authors, but it also provides great opportunities. New technologies can benefit everyone in the book trade; they can eliminate the distance between authors and readers, deliver an enhanced reading experience, and incentive publishers, distributors, and retailers to innovate in the digital economy.Writing content and copywriting for the internet is not complicated, but it does require a slightly different approach to the basic rules we are all taught in school.Join this session by Nurul Amarlina of ilovekch.com to know more about writing content that matters.Key takeaways: Acquire clear understanding of content writing role in the digital economy. Acquire the clear understanding of the role of copywriting in today's digital economy. Acquire ideas on publishing content method that can be implemented in the digital world. Acquire ideas on copywriting process.Who Should Attend: Startups Aspiring Entrepreneurs Publisher Authors Students Content Creators Teachers Marketers