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Blue Ocean Strategy Application (November)

Home / EVENTS

Blue Ocean Strategy Application (November)

Session Summary The Blue Ocean Strategy (BOS), developed by Professor(s) W. Chan Kim and Renee Mauborgne is based on the idea of simultaneous pursuit of differentiation and low cost factors.BOS aims to make the competition irrelevant by reconstructing industry boundaries. It offers systematic tools and frameworks to break away from the competition and create a blue ocean of uncontested market space - where rules of the game are waiting to be set.With strategic formulation process such as ’Steps to Visualizing Strategy’, BOS helps to develop a new strategy by understanding and analyzing the industry and exploring and integrating new opportunities into the market.As an integrated approach, BOS aligns the three strategy propositions - value, profit, and people - therefore creating a win-win situation for buyers, the company, and for employees and stakeholder.What Will You Learn? The Blue Ocean Strategy Mindset - Equipping participants with the knowledge on BOS and realizing its importance in today’s competitive environment New methods of developing viable strategies - Step by step learning and application using BOS tools & framework How to stimulate out-of-the-box (Strategic) thinking and enhance decision making - Using various BOS tools to improve their decision making skillCourse Breakdown Session 1 : Introduction Introduction to Blue Ocean Strategy (BOS) and BOS Thinking How do you create a ‘Blue Ocean Strategy’? Case Studies: Interesting strategic moves Session 2 : Visual Awakening Understanding the current strategic profile with ‘As Is’ Strategy Canvas tool Understanding customer pain points with ‘Buyer Utility Map’ tool Session 3 : Visual Exploration Systematically discover new customers with the ‘Three Tiers of Noncustomers’ tool Systematically think out of the box with ‘The Six Paths Framework’ tool Session 4 : Visual Strategy Creation Ideation: Synthesize the ideas gathered into ERRC Grid tool Developing strategic options with ‘To Be’ Strategy Canvas tool Session 5 : Visual Strategy Fair Presentation of the new strategyPre-Requisites No pre-requisites required for this training!Register today to secure your seats!If you have any enquiry about the course, please email us at justask@mymagic.myPlease be informed that we will get back to you within 3 working days.***Please be informed that there will be no food and beverage provided during this trainingKindly note that we do not provide invoices to corporate on the early bird pricing. Companies that requires invoices will be required to pay the FULL PRICE of the course.

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Home / EVENTS

Blue Ocean Strategy Application (November)

Nov 24, 2018 12:00 AM

-

12:00 am

Indonesia Room (2nd Floor, MaGIC)

RM280 (Early bird price)

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Session Summary The Blue Ocean Strategy (BOS), developed by Professor(s) W. Chan Kim and Renee Mauborgne is based on the idea of simultaneous pursuit of differentiation and low cost factors.BOS aims to make the competition irrelevant by reconstructing industry boundaries. It offers systematic tools and frameworks to break away from the competition and create a blue ocean of uncontested market space - where rules of the game are waiting to be set.With strategic formulation process such as ’Steps to Visualizing Strategy’, BOS helps to develop a new strategy by understanding and analyzing the industry and exploring and integrating new opportunities into the market.As an integrated approach, BOS aligns the three strategy propositions - value, profit, and people - therefore creating a win-win situation for buyers, the company, and for employees and stakeholder.What Will You Learn? The Blue Ocean Strategy Mindset - Equipping participants with the knowledge on BOS and realizing its importance in today’s competitive environment New methods of developing viable strategies - Step by step learning and application using BOS tools & framework How to stimulate out-of-the-box (Strategic) thinking and enhance decision making - Using various BOS tools to improve their decision making skillCourse Breakdown Session 1 : Introduction Introduction to Blue Ocean Strategy (BOS) and BOS Thinking How do you create a ‘Blue Ocean Strategy’? Case Studies: Interesting strategic moves Session 2 : Visual Awakening Understanding the current strategic profile with ‘As Is’ Strategy Canvas tool Understanding customer pain points with ‘Buyer Utility Map’ tool Session 3 : Visual Exploration Systematically discover new customers with the ‘Three Tiers of Noncustomers’ tool Systematically think out of the box with ‘The Six Paths Framework’ tool Session 4 : Visual Strategy Creation Ideation: Synthesize the ideas gathered into ERRC Grid tool Developing strategic options with ‘To Be’ Strategy Canvas tool Session 5 : Visual Strategy Fair Presentation of the new strategyPre-Requisites No pre-requisites required for this training!Register today to secure your seats!If you have any enquiry about the course, please email us at justask@mymagic.myPlease be informed that we will get back to you within 3 working days.***Please be informed that there will be no food and beverage provided during this trainingKindly note that we do not provide invoices to corporate on the early bird pricing. Companies that requires invoices will be required to pay the FULL PRICE of the course.

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