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Malaysian Global Innovation & Creativity Centre
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ABOUT
MaGIC Bootcamps are intense outcome-driven workshops for teams of two to build, test, refine their ideas to be launched and find product-market fit.
These bootcamps are designed based on the government initiatives that coincide with addressing global issues. The speakers and case studies will be picked and crafted according to the chosen bootcamps. This includes specific industry players, as their content compliments the bootcamp initiatives and adds more value to the participants.

Participants will be working with facilitators, coaches and subject-matter experts using our tried-and-tested systematic framework in building a product development plan for a Minimum Viable Product (MVP).
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Bootcamp Tracks

Track 01
Innovation & Entrepreneurship
TRACK 02
Social Innovation
TRACK 03
Deep Tech
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Who Is This For

Teams
Groups of 2-3 individuals with ideas or products to launch into the market
Corporate Entrepreneurs
Sponsored and/or supported by corporations as part of internal innovation efforts
**
Compromising individuals with backgrounds such as business owners, working professionals, freelancers, researchers, students and others with a strong desire to build a company/social enterprise with the idea/solution at hand
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List Title

Economic landscape and industry insights with subject-matter experts
Presentation of Benefits Package**
Market segmentation and building initial market with first 10 customers
Value creation to quantify value proposition
Defining your Core
Mapping the process to obtain paying customers
Defining business models and pricing strategies
Testing key assumptions, developing product plans and more
Coaching and alumni continuing classes
Testing key assumptions, developing product plans and more
**
Benefits Packages are available for registered entities only: Cloud Computing Services, Accounting & Auditing, Legal, E-commerce, Email Marketing, CRM.
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Requirements

You are encouraged to Register as a company (or at least Enterprise) upon commencement to enjoy the benefits if you are selected
A team must come up with at least ONE idea
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Bootcamp Alumni

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Startup Definition

Incorporated no more than 5 years
Up to revenue and / or investment size of MYR20 million
Innovation-driven and disruptive, technology enabled business
Scalable business model (National, regional & global market potential)
High potential for impact and growth
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SME Characteristics

Small Medium Enterprise (SME)

A business involved in manufacturing, services and / or other sectors with certain sales turnover and a certain number of workers
Innovation is not necessary nor a competitive advantage
Linear growth and requires modest amount of capital (often bank financing)
Focus on addressing local and regional markets only
Jobs generally performed locally
(F&B, Services, etc.)
Often a family business
STARTUP Characteristics

Innovation Driven Enterprise (IDE)

A innovation-driven and disruptive technology-enabled business
Innovation (tech, business model etc) is part of the company's DNA and potential competitive advantage
Initial loss followed by exponential growth or failure; often requiring external equity capital
Focus on global/regional markets
Tradable jobs. Can be performed locally or globally
Diverse ownership from the founding team
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Block 3730 Persiaran APEC 63000 Cyberjaya, Selangor, Malaysia
MaGIC is an agency under the Ministry of Entrepreneur Development and Cooperatives